Nowadays, promoting a business online is more of a necessity than something extra you can do. This is even the case with commercial pest control Perth services. A big mistake some business owners make is thinking that some businesses cannot be promoted online. This is completely incorrect since people now look for information online before they even consider contacting a service provider. This is true even for pest control.
Fortunately, there are always ways in which you can promote a pest control business online. While numerous ideas can be presented, here are some that were proven to be highly effective.
Spice Up Your Website
If the pest control business does not have a website, make sure that you set one up as soon as possible. If you already have one, it is time to get it ready to properly welcome visitors. The website will offer the potential customers a great way to contact the business and does do wonders in establishing credibility. You can choose out of numerous website platforms that can be used.
If you cannot or do not want to have a site because of various reasons, as a bare minimum you should set up the company’s official Google Business listing. That helps the company show on Google’s first page and even gives access to a page where you can manage reviews.
Manage Online Reviews
When people look for pest control services online they want to see that the company they consider can deliver on promises made. This is where online reviews step up as a differentiator between you and the competition. Try to actively get as many good reviews as possible from happy customers. You can do this in different ways, including sending customers follow-up emails and inviting them to write an online review.
Obviously, you want to mainly have positive reviews. However, it is impossible not to also have some negative reviews. When these appear, you want to respond to them. This shows others that you are genuinely interested in offering the best possible service.
When you have some extra budget available, there is no reason why you should not consider doing at least a test Google AdWords campaign. Search ads are highly recommended because they are going to appear just for those that use keywords that could actually get you customers.
An advantage of search advertising is that you just pay if a person clicks on the ad or actually phones the business straight from the search result. However, if you do not set up a good landing page, you miss out on the possible efficiency of this online promotion method.
Using online marketing is a great way to promote pest control services but you do want to keep your eyes open for all available opportunities. The truth is that word of mouth is still one of the best ways to get new clients. However, at the same time, you do want to have an online presence simply because people now actively use the internet to look for pest control service providers.