Having a presence on Facebook becomes vital for most businesses but it is quite obvious that in most cases the business manager has no idea what has to be done. While some of the larger companies can afford to hire professionals either in-house or on an outsourcing basis, small to medium sized firms rely on present staff to do such work. This is why it is so easy to end up with Facebook business pages that are not used up to their full potential.
In order to help you get better results with your Facebook business page, here are some things that you absolutely need to avoid. By doing this you automatically improve long term results.
Using Too Much Slang
Many Facebook business pages managers try way too much to sound professional and they forget about the importance of how communication takes place in an online setting. People need to understand what they find and not be faced with too many technical terms or slang. For instance, if you run a Facebook business page for a Melbourne plumber, you want to be sure that you do not talk about plumbing parts, systems or anything related, unless you can do it in a way that anyone understands.
Just Promoting The Business’ Services And Products
Contrary to popular belief, people do not follow you on social media because they are interested in your services and products. This is sometimes the case with really large brands but the small to medium sized companies have to understand that the best way to get new followers and fans is to basically offer really useful information. That automatically means there is a need to promote genuine high quality content.
In online marketing the best approach for social media business pages is to promote services at a ratio of 1 to 4. This means that 20% of pots can be about the company’s services and products while the rest should provide real value for the viewers. See what people want to learn more about and deliver exactly that.
Not Responding To Feedback
People now use social media in order to reach brands. This is really important as it dictates the way in which you handle your online management as a whole. With Facebook you will surely end up faced with people that write their thoughts about the brand and that share their opinions about what you share. If you do not respond to such comments, especially when they are negative, you create an image of a brand that simply does not want to communicate.
The idea is to always respond to what other say on your pages. Try to avoid standard copy-paste style messages and actually take into account what people say. This helps increase brand awareness, reputation and image.
On the whole, social media management for Facebook business pages is not that different when compared with other pages. The only thing that really differs is that you need to maintain professionalism and remain focused on branding and quality for all that is done.