Digital vs conventional marketing: what is the distinction among the two and which one do you use? Choosing the right form of marketing is an age-old issue for any marketer’s mind. Here’s what you need to remember.
What is digital marketing?
Put simply, digital marketing uses digital platforms such as blogs and social media as marketing contact tools.
If you’re using social networks, you’ll be well educated in the advertisements that show up in your stream—basically, that is digital marketing. There are firms specializing in this type of marketing and they are known as a digital advertising agency.
What is traditional marketing?
Traditional marketing, on the other hand, includes traditional outlets, such as billboards and print media.
Until the rise of the Internet in the 1990s, conventional marketing was almost the only form of marketing.
Digital Marketing vs. Traditional Marketing: What’s the Distinction?
The key distinction between digital and conventional marketing is how the public experiences advertising messages. Although conventional marketing uses old marketing such as newspapers and magazines, digital marketing uses platforms such as social media and website.
Of course, conventional marketing does not mean that it’s old technique. Conventional marketing still plays a key role in people’s lives, with the ever-increasing need to move out of the internet age.
The interactive feeling of a powerful Television ad and the physical nature of a print of Rolling Stone magazine is as relevant today because they were 20 years ago because of their long-lasting impact on your mind. You consciously or unconsciously bind yourself psychologically to their brand, which means they’re going to remain at the top of your mind.
In the same way, internet advertising is just as critical as conventional marketing, if not more so. Digital marketing uses every contact point of the regular use of the Internet to reach out to you.
If you’re google hunting for holiday ideas for your next mini vacation, it’s likely that soon after you’ll see a Sky Scanner personalized supported ad.
Using the web for a few hours per day is a natural part of the everyday life for most people. Digital marketing only makes the most of this by cleverly weaving marketing messages across every digital platform.
Which type of marketing should you use?
The secret to a major marketing strategy is to find a good balance between conventional and digital. Internet advertising is the yin of conventional marketing. Both play an important rolein the marketing campaign, but each of them is enhanced when used in unison.
Take Guinness, for instance. Their TV advertisements are notorious for their distinctive and effective cinematography. More than 20 years later, Guinness’ iconic 1999 ‘Surfer’ advertisement is still one of the best TV advertisements of all time.
That being said, even with this iconic status, Guinness also needs to step with the times and integrate digital marketing into their strategy so that they don’t lose out on any major marketing opportunity.